Bed and Breakfast Info Center
Running Bed and Breakfast Daily Deals Just got easier..
Innkeepers Report B&B Daily Deal Reservations Challenging
If you are running B&B daily deals with Groupon, Living Social, Buy With Me or others, you know how great it can be for marketing and cash flow.
Often a guest's first impression comes from the Internet so it's important to have a Web site that is as clean, interesting and comfortable as your inn.
Advertising was a so much simpler before the Internet. Right? ...Well maybe. Because of the Internet, market intelligence is much more accurate and real-time but, on the other hand, audiences are more fragmented. That means you have to be found in more places to attract the same number of prospective guests. If you are a new innkeeper, an aspiring innkeeper or just want to rethink your approach, here are some basic tips.
Question: Matt S. from PA asks "Are too many keywords on a page a bad thing?"
Answer: Although many different keywords can be a good thing, there can be too many repeat keywords on a page.
Email list management programs such as Constant Contact and our Innkeeper's Email Advantage list manager perform several important functions that email programs like Outlook cannot perform.
There are five basic but essential Internet Marketing steps we recommend for B&B's:
Did you know that failing to renew your domain name at the expiration date can result in someone else gaining control of it? Something as simple as failing to pay a $10 annual renewal can put your internet marketing efforts into turmoil. All of your links, ranking reviews and past guests’ bookmarks will be lost to the new domain owner, not to mention any printed material such as tour guides and kiosk flyers that may be floating around for years.
You can create a Google Notification account which will trigger an automatic email when new links to your B&B or reviews about your B&B are posted anywhere on the Internet. First you must establish a Google account. After establishing an account, sign up for Google Alerts and identify both your B&B's name and Web address as search terms to be monitored.
Bed and Breakfast directory listings are still an important part of B&B Internet marketing. If you are already listing with the major B&B directories and with your local B&B association, then you are on the right track. If your occupancy rates are still below expectations or you think you are spending too much on directories, then it might be time to figure out which directory listings to drop and perhaps replace with another bed and breakfast listing.
Understanding where your bed and breakfast Website traffic comes from will empower you to make good Internet marketing decisions. Every B&B owner should have a Google Analytics account, or one of the many other traffic tools available, and know how to use it.
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